Julien Taillez frequent contributor to digital cinema foundry and talented frenchman in cinematography and color grading in After Effects has shared this great commercial piece. It’s amazing to see what can be accomplished with the right talent, a good plan and multiple HDSLR cameras. Enjoy

site2wib.net

Production write-up:
So let’s talk about “Souvenir”

This time it was a collective work. One of my manager and I were in charge of the new teaser for our Pull & Bear sale. Base on their actual campaign, where some teens wander in yellow and golden field.. We did some brain storm and wrote a quick story where the girl would actually wander and lay in the grass, then remember her last vacation, so we could see her jumping, running, and be happy with the guy, riding bicycle etc..

In order to show the clients what the shots will look like, we grabbed a lot of photographies basically showing girls in field with flares, playing soap bubbles etc..
Our great shooting supervisor Elodie did a fantastic job finding the location and Fernando De Azevedo (http://www.fernandodeazevedo.com) one of our director, could easily direct the models, as we were shooting with 3 angle. One dslr was shooting in 60 fps and the 2 others in 24. I knew I would have lots of material for the editing but it was find, we could make the model play with a little freedom without re-shoot and re-shoot.

My grading inspiration was mainly inspired by some of Sofia coppola’s overall look and also Antonella’s work (< href="http://www.antonellaarismendi.com" traget="_blank">http://www.antonellaarismendi.com)

We chose to play with a marvel picture style, but I wasn’t sure for the grading. Finaly, when finished, we endend up saying that for shooting outdoor in bright sun it was too much aggressive on the color’s hue. So I had to work in 32 bits and linear space in after effects to avoid noise and color banking while I tried to make the green look good and the skin tones. But sure I had the flat look I wanted first. Color matching the dslr’s was a bit difficult because one of the shooter was a bit underexposed as the two others were good exposed.

One time and another, I had to track and rotopaint out a car in the bike shot. This was the best shot with the glidecam and the expression of the models, and the only time a car crossed in the back of the shot.. (I will post photos later) As I liked this shot, I had to do some magic trick.

For the editing I like to kind of lost the viewer, give him the mood and let him believe that he can make his own story with little marks, and then let the shots speak for themself, as the real little story come to you.

I did not use much of the 5D shots (they were too academic and frontal) but more of the 7D and 550D because of the slow motion and of the very differents angles, that made the shots way more photographic.

I hope it’s not too obvious but there’s a little clin d’oeil to my friend Camille Marotte.

The music was also discussed long way before the day of shooting, and our musician Matthieu Ouaki http://www.myspace.com/uddhavaouaki did again a great big job.

Voila !

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